Show Us Your Quiver

The creation of a hashtag user-generated contest on Instagram and Facebook for surfers around the world.
From: May 12, 2012
Encinitas, CA
Starting with a video call to action, we encouraged fans to share their surfboard quiver in order to win a prize. We held two rounds where we selected the top entries and then put it up to the fans to vote for their favorite on Facebook.

To continue the activation beyond just a one time contest, we converted Show Us Your Quiver into a Tumblr blog, where we posted daily quiver photos. Users could continue to submit by using the hashtag on social media or directly upload their entry via Tumblr.