A Guide to Instagram Shopping and Shops

Instagram Shops are a great way for small businesses to increase conversion, without leaving the App. You can tag products in captions, stories, and in the post themselves that will lead to your mini site that can be accessed from your profile.

Why create an Instagram Shop? We pulled the top stats and benefits! 

• 70% of shopping enthusiasts turn to Instagram for product discovery

• 87% of people say influencers have inspired them to make a purchase

• Make it easy for people to shop at the moment of discovery

• Shops are a customizable storefront that allows users to shop directly on your business’s page

• Create Collections in your shop with an editorial point-of-view

• Create product detail pages that showcase all relevant info on an item

• You’re able to create ads using shopping tags, or boost shoppable content 

• Product Launches can be executed in stories and take shoppers directly to purchase

We will dive into the steps below to get you fully set up on Instagram Shops

1. Confirm eligibility

2. Convert to a Business Account

3. Connect your Business Page

4. Upload a Product Catalog

5. Set up a sales channel

6. Complete account review

7. Turn on Shopping

8. Create actionable content

9. Customize your shop

Two OptionsHow to Confirm Eligibility

Make sure your business is located in a Supported Market

Your business has an eligible product

Your business complies with Instagram’s Merchant Agreement and Commerce Policies 

Convert to a Business Account

Settings>

Account>

Switch Account Type>

Select Business or Creator Account

Connect your Business Page

Go to Instagram profile>

Edit Profile>

Under Public Business Information, select Page>

Choose the Facebook page you would like to connect>

Create a New Facebook Page if needed

How to Upload a Product Catalog

1. Catalog Manager- Manually set up your catalog on the backend of Facebook Business Manager. Instructions here.

2. E-Commerce Platform Partner- Integrate your third party certified  e-commerce platform partner (ie Shopify). Instructions here.

How to Set up a Sales Channel

Shopify Instructions-

On the home page, click the + sign under sales channels  (in the left side nav)

Select Instagram and add it

Account Review (Typically takes a few days)

Submit your account for review

Settings>

Sign up for Shopping>

Follow steps and submit your account for review

Turn on Shopping

Instructions

Settings>

Business>

Shopping>

Selecto Catalog>

Done

Start Tagging

Where to tag-

Stories

Ads

Video

Posts

IG Live

Customize your shop with Commerce Manager

Capabilities:

• Manage Inventory

• Create Collections

• Customize your shop

• Promote your shop

• Commerce Manager can manage onsite transactions, order fulfillment, and returns

Set Up:

Log in

Click Get Started under Get Started With Shops

Select where you want customers to complete purchase (Your website, Direct Message, or Checkout in Instagram)

Select Product Catalog

Create your shop and Collections

Want to learn more about creating an Instagram Shop for your business? 

Hit us up, we’re here to help!